Chasing the (App) Dragon: Are You Unwittingly Creating a Base of Addicts?

Created for The Feedback Rules Blog Because you’d much rather foster engagement by creating value and maintaining a healthy relationship with your customers, rather than enslaving them, make sure you aren’t accidentally creating a customer base of app addicts If someone asked you, “What would you do to drive adoption and increase engagement with your … More Chasing the (App) Dragon: Are You Unwittingly Creating a Base of Addicts?

Advertisement

Podcast: Dr. A.K. Pradeep

I spoke with Dr. Pradeep (for Outfuel) about his work, his book, AI for Marketing & Product Innovation, and the ways in which intelligent machines can potentially suss out the metaphors that give meaning to our world and the products we crave.