Created for The Feedback Rules Blog Because you’d much rather foster engagement by creating value and maintaining a healthy relationship with your customers, rather than enslaving them, make sure you aren’t accidentally creating a customer base of app addicts If someone asked you, “What would you do to drive adoption and increase engagement with your … More Chasing the (App) Dragon: Are You Unwittingly Creating a Base of Addicts?
I spoke with Dr. Pradeep (for Outfuel) about his work, his book, AI for Marketing & Product Innovation, and the ways in which intelligent machines can potentially suss out the metaphors that give meaning to our world and the products we crave.
Short excerpt from the intro to Feedback Rules, a B2B book & course for product people of all levels The year is 1996. The Craft is the number-one movie at the box office and Mariah Carey’s Always Be My Baby is set to “repeat” on your Sony Discman. And, like a lot of people, you … More Feedback Is Dead! Long Live Feedback!
Special Advertising Section for the Toronto Globe & Mail (online) The Cafe du Monde has occupied the same spot in New Orleans’ historic French Market since 1862, and not a whole lot has changed in its 150-year history. People still come to sit in the open air cafe and people watch while lingering over an … More Cafe Culture: Cafe Du Monde
Selections from an extensive evertorial for Outfuel, which delved into the present and future of predictive AI. To see more, visit The Future of Prediction site.
Created for the Feedback Rules Blog Remember the last time you spent all Sunday afternoon trying to beat your highest score in a classic game of Pac Man? Or what about that time you stayed up way too late, repeatedly binging just one more episode of Stranger Things on Netflix? You were fully engrossed in … More Netflix, Pac Man, & Your Product