Created for The Feedback Rules Blog Because you’d much rather foster engagement by creating value and maintaining a healthy relationship with your customers, rather than enslaving them, make sure you aren’t accidentally creating a customer base of app addicts If someone asked you, “What would you do to drive adoption and increase engagement with your … More Chasing the (App) Dragon: Are You Unwittingly Creating a Base of Addicts?
I spoke with Dr. Pradeep (for Outfuel) about his work, his book, AI for Marketing & Product Innovation, and the ways in which intelligent machines can potentially suss out the metaphors that give meaning to our world and the products we crave.
Short excerpt from the intro to Feedback Rules, a B2B book & course for product people of all levels The year is 1996. The Craft is the number-one movie at the box office and Mariah Carey’s Always Be My Baby is set to “repeat” on your Sony Discman. And, like a lot of people, you … More Feedback Is Dead! Long Live Feedback!