French Fry Frenzy! The 411 on America’s Favorite Deep-Fried Food
March 13, 2023
How much do you really know about french fries? … More French Fry Frenzy! The 411 on America’s Favorite Deep-Fried Food
Author: Trix
National Ad: NFA Association/Jack in the Box
March 9, 2023
NFA Association placement … More National Ad: NFA Association/Jack in the Box
Case Study: Automation Makes Success Easy for Burger King Franchisee
March 6, 2023
Case study in support of national marketing campaign for major restaurant supply company … More Case Study: Automation Makes Success Easy for Burger King Franchisee
Perfecting the Fry: The Insider’s Guide to Frying Smarter, Not Harder
March 6, 2023
A 25-page eBook to help you perfect your frying game, featuring expert interviews with SMEs and food scientists. Part of a national ad campaign for a leading restaurant supply company … More Perfecting the Fry: The Insider’s Guide to Frying Smarter, Not Harder
Chasing the (App) Dragon: Are You Unwittingly Creating a Base of Addicts?
August 18, 2020
Created for The Feedback Rules Blog Because you’d much rather foster engagement by creating value and maintaining a healthy relationship with your customers, rather than enslaving them, make sure you aren’t accidentally creating a customer base of app addicts If someone asked you, “What would you do to drive adoption and increase engagement with your … More Chasing the (App) Dragon: Are You Unwittingly Creating a Base of Addicts?
Podcast: Dr. A.K. Pradeep
July 13, 2020
I spoke with Dr. Pradeep (for Outfuel) about his work, his book, AI for Marketing & Product Innovation, and the ways in which intelligent machines can potentially suss out the metaphors that give meaning to our world and the products we crave.
Feedback Is Dead! Long Live Feedback!
July 9, 2020
Short excerpt from the intro to Feedback Rules, a B2B book & course for product people of all levels The year is 1996. The Craft is the number-one movie at the box office and Mariah Carey’s Always Be My Baby is set to “repeat” on your Sony Discman. And, like a lot of people, you … More Feedback Is Dead! Long Live Feedback!
Cafe Culture: Cafe Du Monde
July 7, 2020
Special Advertising Section for the Toronto Globe & Mail (online) The Cafe du Monde has occupied the same spot in New Orleans’ historic French Market since 1862, and not a whole lot has changed in its 150-year history. People still come to sit in the open air cafe and people watch while lingering over an … More Cafe Culture: Cafe Du Monde
The Future of Prediction
July 6, 2020
Selections from an extensive evertorial for Outfuel, which delved into the present and future of predictive AI. To see more, visit The Future of Prediction site.
Netflix, Pac Man, & Your Product
June 28, 2020
Created for the Feedback Rules Blog Remember the last time you spent all Sunday afternoon trying to beat your highest score in a classic game of Pac Man? Or what about that time you stayed up way too late, repeatedly binging just one more episode of Stranger Things on Netflix? You were fully engrossed in … More Netflix, Pac Man, & Your Product
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