Chasing the (App) Dragon: Are You Unwittingly Creating a Base of Addicts?

Created for The Feedback Rules Blog Because you’d much rather foster engagement by creating value and maintaining a healthy relationship with your customers, rather than enslaving them, make sure you aren’t accidentally creating a customer base of app addicts If someone asked you, “What would you do to drive adoption and increase engagement with your … More Chasing the (App) Dragon: Are You Unwittingly Creating a Base of Addicts?

Podcast: Dr. A.K. Pradeep

I spoke with Dr. Pradeep (for Outfuel) about his work, his book, AI for Marketing & Product Innovation, and the ways in which intelligent machines can potentially suss out the metaphors that give meaning to our world and the products we crave.

5 Keto Bread Recipes That’ll Let You Eat Glorious Sandwiches

  Originally published in the Huffington Post Before I finally took the plunge and went keto a couple of months ago, I wrestled with a serious question: Could I handle life without the occasional sandwich? While the wildly popular high-fat/moderate-protein/restricted-carb diet does allow for certain indulgences ― hello, cheese! ― I knew that on keto, … More 5 Keto Bread Recipes That’ll Let You Eat Glorious Sandwiches

Maid In America

Originally published in the Gotham Gazette When Marjina, a young Bangladeshi woman working as a live-in housekeeper for an Indian family in Dubai, was invited to accompany the family to live and work in the U.S., she jumped at the opportunity. To her, America meant money and freedom. But soon after she arrived to begin … More Maid In America