Created for The Feedback Rules Blog Because you’d much rather foster engagement by creating value and maintaining a healthy relationship with your customers, rather than enslaving them, make sure you aren’t accidentally creating a customer base of app addicts If someone asked you, “What would you do to drive adoption and increase engagement with your … More Chasing the (App) Dragon: Are You Unwittingly Creating a Base of Addicts?
Short excerpt from the intro to Feedback Rules, a B2B book & course for product people of all levels The year is 1996. The Craft is the number-one movie at the box office and Mariah Carey’s Always Be My Baby is set to “repeat” on your Sony Discman. And, like a lot of people, you … More Feedback Is Dead! Long Live Feedback!